Targeted home based business leads are generated by people searching for work from home ideas on the major search engines. These people could be just looking to see what is available, looking to generate some extra income in their spare time or, possibly looking to create a residual income that, over a period of time (normally 3 to 5 years), will replace their full-time income.

Everyday millions of people all over the world are looking for work from home ideas but how do we find these people and expose them to our home business idea?

Paid Advertising

Pay-Per-Click Advertising: If this is set up properly it can generate a lot of good quality targeted home based business leads but you need to be clear about what type of visitors you want to attract (It’s no good trying to sell ice to Eskimos) and, how much you are willing to spend to generate each lead.

The key here is to get educated on how pay-per-click works because if you don’ t, it can cost you a lot of money.

You need to find targeted keywords with high searches and low competition, write some ad copy, and do some split-testing with a few different ads. With a bit of tweaking, you will eventually come up with the right combination that works.

Paid Leads: We do not usually recommend buying home based business leads unless you personally know who is supplying them, where and how the leads were generated, and how “fresh” they are.

Many of these leads lists have more than likely been sold many times over and the people on them have already chosen a program to join and if not, have been bombarded with offers to the extent that they are no longer interested in any offers and will more than likely treat your email as spam.

Free Advertising

Lead Generation Software: Most of the successful Network Marketing and Affiliate Marketing entrepreneurs use an effective home based business leads generator. How they get people into those lists is by offering free Internet marketing courses that teach new affiliates how to advertise and promote their product or work from home idea.

However, what they FAIL to show you, is how to set-up your own free home based leads generation system, and that folks, is one of the major keys, it is how you build your list bigger, faster, better!

There are many FREE home based business leads generators, which could be utilized by any online business regardless of what type of business or network program they are in. We have tried a quite a few out and have selected a couple that are working quite well for us. They are free so you have nothing to lose by trying them out.

The first one is a FREE is a viral traffic generator. No I don’t mean its diseased, it is just computer language for having the ability to spread like one. This one is pretty nifty as it is also affiliate link cloaking as well. So you cloak your affiliate links and then when people click on your cloaked link, you earn add credits.

Check it out here: Viral Targeted Web Traffic

The second one, also FREE is a desktop messaging system, which actually delivers your email message directly onto your recipients computer screen. A great way to keep in contact with down-line members, business associates and even family, friends and loved ones. Check it Out Here: Lightning Desk Top Messages

Free Ad Networks: One of the easiest ways is to post your ad onto free ad networks (just do a Google search for free ad networks and pick the top ones) One we use and have had success with is US Free Ads particularly if you select the featured ad option.

Another couple of ways is to use free banner exchanges and advertising co-ops. Once again do a Google search for them and pick the top ones. You will probably find some of them will also show up when you do the free ad networks search.

Articles Directories: These are online sites where you can post helpful information on just about any topic and generate good quality, highly-targeted home based business leads.

But remember they are not places to blatantly promote your business opportunity. Most of these sites will not allow any links to your website or affiliate offer except in the resource box.

When writing articles remember to use your keywords and to keep the content fresh, original and interesting. The key here is to provide value so the reader gets tempted to go to your resource box and click on your web page link to see what else you have to say.

Social Network Sites: Social network sites like Facebook, Twitter and YouTube are other good places to generate high quality home based business leads. However, bear in mind that most people go to these sites to socialize and will not appreciate been spammed with business offers all the time.

The key here is to build a relationship with people first by letting them to get to know, like and trust you before introducing them to your work from home idea.

Create a video introducing yourself and your life’s interests. It does not have to be a professional produced video because people are interested in you not how professional your video looks. You don’t need all the bells and whistles… just be yourself.

Later, after building a relationship with people on your friends list, you can let them know what you are doing explaining how you can help others to get what they want too.

Join Related Blog Groups: Join blogging groups like and participate by answering questions and writing posts. Once again it is about being interesting and creating relationships with people not trying to flog off your product or business opportunity. If people get to know, like, and trust you, they will be more likely to listen to your ideas.

There are many more ways of generating high quality home based business leads but those are a few of the main ones that will get you on track to attracting people to your products or mlm companies. You become the hunted instead of the hunter… and in network marketing that’s a good place to be.

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