Keyword Research and Website Monetisation Videos

The first step in search engine optimization is to ensure you have the right keywords for your business niche in the first place. But the first question I am often hit with is: “How do I find the right keyword?” Proper keyword research can help increase website traffic but it can be a long laborious task by doing your own research using free tools like goggle’s keyword research tool, or you can invest a few dollars into some awesome new keyword research software and have it done with a few clicks of the mouse.

The second question is then normally: “So how do I work out which of the keywords I have researched are the high traffic/low competition ones?” This powerful software will solve that for you too! It will help you quickly identify high traffic, low competition keywords in your niche… if you are not getting enough visitors to your website then this tool is a must!

We have put together a sequential series of videos to introduce you to, and show you how easy this software is to use. After you you have watched the keyword research videos and have identified your niche keywords, you will be ready to move to the next step and watch the videos on how to monetize your websites and blogs.

Intro To Keyword Research:

This video will introduce you to the keyword research module of the Market Samurai Software and give you an overview on how it works.

How To Determine Keyword Relevancy
This video will cover understanding the keyword research process, the four golden rules of keyword research (of which Relevancy is the first), and how to use the Market Samurai Software to generate a list of relevant keywords to ensure that the website traffic you are driving to your website are from the right target market.

How To Find Great Keyword Traffic
This video will cover the second golden rule of keyword research which is website traffic. Specifically it will identify, the difference between searches and traffic, organic traffic settings, and how to find keywords worth targeting using the Market Samurai Software.
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How To Access Market Competition
This video covers the third and probably the most important of the four golden rules of keyword research, competition. The reason most people fail online is because they break this rule. It will explain the nature of competition, the two most important aspects of competition, and how to evaluate the competition in your niche using the Market Samurai Software.

How To Find Profitable Keywords in Commercial Markets
This video covers the fourth golden rule of keyword research, commerciality. Specifically, what is commerciality and why is it so important? How keyword commerciality is calculated, and how to find high commerciality keywords using the Market Samurai Software.

Find The Most Profitable Keywords For Your Business
This video brings together the four golden rules of keyword research and shows us a real world example on how best to use the Market Samurai Software in your online marketing and search engine optimization efforts.

Finding Keywords For Long-Tail Marketing
In this video we cover understanding long-tail keywords, expanding your keyword framework, the difference between long-tail derivative keywords and semantic long-tail keywords, and how to find long-tail keywords using the Market Samurai Software.

Understanding Match Type Data
In this video we explore broad match, phrase match and exact match data. Specifically we will look at, the difference between exact, phrase and broad match data, why we use broad match as the software’s default, and how to use the match type settings in the Market Samurai Software as a crystal ball to look into your business future.

How to Avoid Targeting the Wrong Keywords
In this video we discuss one of the biggest dangers in keyword research namely, how to avoid targeting the wrong keywords by using permutations. Specifically we explain what phrase permutations are, why they are important, and how to investigate permutations using the Market Samurai Software.

In these series of videos we have tried to impress why accurate keyword research is vital to increased website traffic and an integral part of the search engine optimization process. We invite you to click on the banner below and try Market Samurai out for FREE for 14-days… we know once you try it… you will love it! In our next video series we will cover How To Increase Website and Page Ranking

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Step 2: Research Your Competition (Keyword & SEO
Analysis)

Before you even consider starting your online marketing efforts you need to do some research.

>>>Click Here For More About Market Samurai Keyword Research<<<

You need to find out what people want, source a supply of that product and provide to your hungry audience. This is extremely important in affiliate marketing (selling other people’s products)

And, if you already have your own product, you need to find out whether your product is in demand. Do people want or need what you have to offer? It doesn’t matter that YOU think it’s the best thing since sliced bread, if nobody else thinks so; you are dead in the water. There must be a demand for what you are offering.

So how do we find out if our product is in demand? You need to do some research. You need to identify whether there is a demand for your product or service. The easiest way is to jump onto a search engine like Google and type in the type of product or service you are offering into the search bar and see what comes up.

Do not get caught in the trap of “our products are unique and no-one else in the marketplace has what we have got” syndrome. The truth is, there are millions of websites out there and you can bet there is someone else selling your product or something very similar competing for your customers. Do your due diligence and find out who they are.

Getting to know your competition is power. If you know who and what
else is in your marketplace, you will be easily able to identify your USP (unique selling point), and focus your marketing around that. So type into the search box what you think people would type to find your product.

Now if you look to the right at the top of the page you will see the total amount of websites vying for that phrase you typed in. For example, if I typed in the phrase “help with stress” it says: Results 1 – 10 of about 107,000,000 for help with stress. If there is no websites vying for your phrase, then there is no or very little demand for your product because no one is searching for it.

Now look at the top three websites listed in your search; read their headlines, sub-heads and first few paragraphs in the body text. What need, want or solution are they offering their readers? What keywords are they using?

Hot Tip: Find a blank spot of the home page and right click with your mouse and select ‘view page source’ and you will be presented with the HTML code. Near the top of the page you will see the keywords they are using. Now don’t just copy and use them because some are probably useless. Just make a note of them.

Now you utilize a keyword research tool like Google’s Search-Based Keyword Tool to find related keywords to the keyword you have selected. When searching for keywords you are initially looking for two things; supply and demand.

1. Supply pertains to your competition, which is, how many websites are using the keywords you are targeting in their pages? Less is better here (30,000 or less)

2. Demand pertains to how many people are typing in those keywords when searching on Google and other search engines. How many people are searching for that keyword? More is better here (min. 80 searches per day)

This will allow us to get an accurate estimate on how many people search for these keywords and how many websites exist around these keywords. So what you are looking for are keywords with high traffic and low competition.

There are a lot of questions that need to be answered before you can determine whether your keyword has a marketing edge over your competition such as:

• What is the SEO potential of your keywords?
• What is the phrase-to-broad match of your keywords?
• What is the monthly trends of keywords?
• Adwords traffic your keywords might attract
• How many people would likely click on your page with that
  keyword?
• How much would you expect to pay for the keyword in PPC
  campaigns?
• How many websites are competing for that keyword?
• How many people use that keyword in PPC ad campaigns?
• What is the potential value of that keyword (how much could
  it make you)?

Now before you start pulling your hair out screaming ‘I thought he said this was simple’, these are tactics that will give you an unfair advantage over your competition because 90% just are not doing this sort of research.

Yes, this is very time consuming stuff however, there is a solution. For a small investment into your business you can get access to software that will do all the above and more for you with a click of a few buttons… now that’s simple! Check Out The Software Here!

So now you have your high-traffic, low-competition keywords for your product. Now we need to look at how to get online… bookmark this page by adding to your favourites or subscribe to my RSS Feed (its free of course) to receive each instalment as it is posted. Not sure what an RSS Feed is or how to subscribe? Check out this cool YouTube video. Which shows you how.